Media and Digital Marketing Manager for a Cannabis Winery
Hold onto your tits, this is the dream job for someone. We are searching for our in-house digital media manager, press manager, candid photoshoot planner, best friend? (too soon?)
Seriously though, we are not your parents’ winery, and we are not for everyone. To save your time and ours, please please please do some good ol’ fashioned late night: “I just want to see what my Ex is up to..” stalking on our website & Instagram, then Google us and read one of the 2k+ articles that writers have basically just copied and pasted from each other and tossed up on their own URL’s. Second, if the smell of bacon offends you, and you’re not sure who Ron Burgundy is, move along Veronica, this job isn’t for you.
Sexy job title right? Well, we are not looking for someone to just consistently post shit on Instagram, we use Later.com for that. We are not looking for someone who can just keep our drag-n-drop website fresh, we have late nights for that. We are not looking for someone to just reply to the press and people that want us to donate to their events, we just ignore those emails, lol. We are looking for someone who has ideas on national brand building, and experience executing on a national scale for a consumer brand.
We are a startup, so you’re not walking into a job whose Board of Directors decided to “market to millennials” and is asking you to create it from scratch. We know what direction we want to go in, we have just outgrown our 14 hour work days with what needs to be done.
So here is a little about us. (Please dear 8 lb. 6 oz. newborn infant baby Jesus, Google us before you read any more. We won’t hire anyone who rocks a suit and tie, rides a scooter -except girls- or has a rolling backpack.) K, that was the last interruption, promise. So back to “about us,” we have already built a traditional winery with a cult following. We started it in 2013 and grew it nationally. We know what it took to do that, and want to do it in half the time, while we create a whole new category in the cannabis space. We are not looking for someone to work on the alcohol side of the company, we literally have a team on that right now. We need someone to work on just the cannabis side. Even though everything we make is in a wine bottle, that is the only similarity. For our cannabis-infused alcohol removed Sauvignon Blanc, we can only sell to dispensaries, only pour at specific events, and do paid advertising in very few platforms. They look the same but are two totally different creatures.
Our 2018 goal is to focus hard on locking down CA sales. We will get the wine in the dispensaries, your job is to help get people into those dispensaries. We have a licensed marijuana winery built out in northern CA, and have unlimited production capabilities there. One annoying thing is that cannabis cannot cross state lines, so as we expand into CO, OR, WA, and Canada in 2019, we need to have a scalable approach to everything, including digital branding. You will oversee a full court media push in each state as we expand. From Canada, we can export internationally, so when edibles are legalized there in the summer of 2019, you’ll need to have an international digital media plan ready to be executed. role out planned and ready to execute.
There are a lot of roles and responsibilities we currently need more help with, but the main main MAIN role is to understand the story we are trying to tell, and tell it digitally. This is huge because the better we are at this, the more infused wine we sell, and the closer we get to our dream of owning a mini giraffe. So here are some bullet points of what you’ll be in charge of.
Handle and respond to all inbound press inquiries
Handle inbound event scheduling planning
Handle all inbound marketing and promotional requests
Create and send out monthly newsletter that people want to read
Manage all digital co-branding and co-marketing campaigns as well as product placements in films and in social media channels
Plan monthly content capture shoots and edit photos/videos constantly.
Oversee and manage creation of a 2-D animated video explaining what Cannabis Infused Sauvignon Blanc actually is. We have the script, just need a project manager.
Identify what badass POS material we need, work with us and our artist to design them, then stay within the budget to distribute in CA at first, then nationally in 2019.
Manage & update the website, Be #1 at SEO (super easy, we are the only ones doing this)
Manage & update Facebook
Manage & update Instagram
3+ years digital media management of a consumer goods brand
If you are male, you should have facial hair. We need people to take you seriously… If you can’t grow any, don’t worry, we have numerous techniques to keep you from being confused with an ugly lady.
Compensation: $35-$40/hr depending on how much you blow our minds, but this is starting off part-time. It’s a startup so at your 90-day review we talk about bringing you on full time with benefits and equity compensation.
Did you read all that or just skip to the end? Well, either way, don’t think sending a polished looking resume means we will read it because we won’t. Send an email to ComeWork@RebelCoast.com and you’ll get instruction on what to do next. If this sounds like a way to filter out a gem from the hundreds of lame ass people who shot-gun out resumes, then you are right, lol. We are never going to read boilerplate emails from people in shitty fly over states looking for a career change, because “weed and wine” sounds cool. Just send an email saying HI and you’ll get an auto-reply with the next step for an interview. And seriously if you send freaking resume we will send you a bag of shit. Not even joking, it’s called www.PoopSenders.com. They have my card on file. I just copy and paste the address in the resume header and click one button. Childish I know, but no one’s perfect.
California Sales Manager for Our Cannabis Winery
Sounds cool right? Well, that’s because it absolutely is.
So here’s the deal. We founded a traditional winery in Sonoma 6 years ago, so we know how to do that shit. It is rocking and rolling on its own. What we are looking for is someone to help with the cannabis side of things.
So here is the long (that’s what she said) and short of thing. We make the wine in Sonoma, remove the alcohol and replace it with THC. Sounds simple enough right? Well, it absolutely is not. There is a reason cannabis has been legal in California for the last 10 months and no one else has been able to do this. Either way, we bottled a bunch of this wine up and now we need someone to help sell the stuff.
It is illegal for alcohol and cannabis to be sold in the same product, or even under the same roof, which is why we have to remove the alcohol. This means cannabis cannot be sold in restaurants, grocery stores or liquor stores, only dispensaries.
So far there are only ~350 legal dispensaries in CA, and the majority of them are smaller mom and pop operations. We think the 80/20 rule is going to apply for our wine’s sales, so managing the larger key accounts in CA will be a big part of your day-to-day to start. We are currently talking to distributors. However every distributor here is basically a startup, so there is no SGWS (yet) and because of that most cannabis distributors have smaller sales teams.
The cannabis distributors we like so far usually have around 5-10 boots on the ground knocking on dispensary doors. We will not be exclusive with one distributor, because, well, they are startups and who the hell knows if they will make it. Either way, we broke the state into thirds and one idea is for you to manage 1 NorCal distributor, 1 LA distributor and another in SD.
We are not going to put all our eggs in one basket by relying on another company to grow our brand, so we are also getting our own cannabis distribution licenses in case it makes more sense to build out our own sales team and self-distribute. If we go that route you’ll be in charge of it all. Hiring, managing, and selling.
Now onto the stuff, you may not know. Cannabis cannot cross state lines, as we expand to CO, WA, OR, NV, MA, and Canada in 2019, we will have to build out facilities and sales teams in those state. We are only looking for folks who have experience growing consumer brands nationally. If you’ve done that for a brand we won’t have to google, then this can work.
Right now we are building out our cannabis winery in northern California, and when it’s finished in a few months we will be able to crack out 30,000 bottles a week.
Ok so that is what you’ll be walking into. Now here is what we need from you:
Sell as much of this shit as possible. Starting off it will be you, learn the ropes and then hire and manage more folks as we grow. If you have any experience with sales (which is an 8+ year requirement for this job) you’ll know what that entails. If you have done sales growth before (again; absolute requirement) then you love the “Eat what you kill” mentality. You already know that the starting base salaries are shit, meaning the commissions and bonuses are what paid for your vacation house in Tahoe anyway. On top of that, we are doing profit sharing. So if the thought of that is scary to you, then you’ve never done sales at the level we are looking for, so forward this to your boss who does.
We are a startup. We don’t have a training manual, that is why we are looking for someone who has done this all before, someone who took the training wheels off years ago, and who knows what the end of prohibition for alcohol brought on, and what the end of prohibition for cannabis means.
Now I know there are hundreds of you reading this right now thinking to yourself:
“I would love to sell weed wine in California, it sounds epic! I am a go-getter, I hate my current job, I can learn how to manage distributors and build out a national sales team! Even though I have no experience, I’ll just send my resume and kill it on the interview!”
Well Karen from Ohio, get bent. Not joking. If you think we have nothing better to do then read resumes from dipshits like you, you’re dumber than a toddler trying to pet a wild goose for the first time.
Until you have experienced it, you can’t understand how annoying it is to get an uncountable amount of unqualified, shotgunned out resumes. We posted a Digital Media Manager job yesterday and in 1.5 hours we had 30 morons click ‘apply” without reading to the whole description. It’s so frustrating we started mailing out bags off poop to the addresses in people headers who apparently love to waste our time. Don’t believe me? It’s called www.PoopSenders.com, and they have our credit card on file. Our accountant says it’s a waste of money, but to us, it’s well worth $20 to send a bag of gorilla poop to a bozo. I am getting annoyed just writing this knowing my inbox will be getting filled up with “Hello, I just wanted to follow up with you and see if received my resume?” AGGGHHHHHH!!!
Well whatever, moving along…
Compensation: Base salary $50k (again a shitty one) commissions, profit sharing, travel expenses, meals and entertainment, medical, phone and whatever. Plan on $100k-$150k first year, as long as you hit your quotas.
Start date: The sooner the better. We have wine waiting to be sold. If you are as good as you need to be, you’re probably going to be leaving a very high paying job as we all did, so if you have to put in a 2-4 week notice nbd.
8+ years experience building a consumer brand nationally.
Live in CA, or move here on your own dime and make it work. We are not paying to relocate someone and finding out 3 months later you’re not the right fit. Our office is dope and in Los Angles. You will be all over CA touching accounts, so you don’t have to work from there every day, it’s just our home base.
If you have a motorcycle or facial hair (guys only) then you have an obvious advantage when applying. And for the interview, you will have to sell us something on the spot. We will probably do something lame and copy “The Wolf of Wallstreet” and ask you to sell us a pen. We are not very creative.
But before that, Google us. Read a few of the 2k articles out there about us, and please dear 8-pound, 6-ounce newborn infant baby Jesus, stalk us on Instagram. We are absolutely not for everybody. Did you read all the way to the bottom here? Well, the first thing we do to weed out lazy people is not even look at the resumes sent to whatever email the “apply” button is hooked to. Now onto the step two of getting this job. Send iWantToSellWine@RebelCoast.com a one paragraph bullet point list of your accomplishments (that relate to this job). We don’t care if you won a bikini contest in Cabo the same year our girlfriends were born. Oh oh oh and don’t waste word answering a hypothetical “Why do you want to work here” question. We make the world’s first weed wine and are ~12 months ahead of any competitor.
I promise we are not dicks in real life. No joke, we once wrote a formal job description and had to spend weeks weeding through the thousands of unqualified applicants. Turns out it is better to be real about what’s up now, and save folk an embarrassing phone call to their mom about why they did not get a second interview for a job that was “So perfect for me.” Either way, if anything we said offends you, shoot us an email with your home address and we will send a bouquet of flowers to apologize.
Extraction and R&D Technician in a Licensed Cannabis FacilitySacramento, CA
Rebel Coast Winery is the first winery in the world to make cannabis infused, alcohol-removed Sauvignon Blanc. Legally no one can combine alcohol with cannabis, or even sell them in the same building. We make our wine in Sonoma, then remove the alcohol and infuse it with fast acting cannabis. We have our California State manufacturing and extraction licence and our facility is 10 minutes outside of Sacramento.
Our winery is growing rapidly and we want our wine to deliver a happy, giggly energetic high. We currently use ethanol distillate for our wine, but and not satisfied with the high it delivers once water soluble. The theory is that distillate strips out all other cannabinoids that are needed to deliver a strain-specific highs. We are experimenting with ethanol extraction then reintroducing as many cannabinoids and cannabis terpenes as we can after decarboxylation. We are not putting the extract in a vape pen, so clarity is not what we are going after, we want a full spectrum, (true to the stain) high in our bottle.
Your main objective is to do strain specific, small batch extraction and measure the different effects the full spectrum extract delivers when it is added into our wine. We don’t want inconsistency in plant material as we expand, so for this R&D our team will oversee cultivation of different (verified genetics) strains and once we have identified the strain we want, we will outsource the genetics cultivation. We need to have a steady and consistent supply of the cannabis we want. Down the road we don’t want to rely on someone who claims their they have Green Crack when in fact it is Sour D.
We have someone on our team that will handle the small batch cultivation, so we are not looking for a grower. However, once we find the perfect genetics we will need someone to ensure the raw plant material is the correct strain and excellent quality.
Since this type of R&D is not a 40/hours a week job, this is a two-part job. We are collaborating with the licensed extraction company Totaleaf Inc. Their Chief Science Officer, Jonathan Dornel Ph.D in is looking for an extraction assistant. He has 10 years of experience with Cannabis and wine on top of his Ph.D. in Biochemistry and Cell Biology.
Jonathan is looking for a Lab Technician (Cannabis oil extraction) to assist his team with daily operations that include:
Operation and maintenance of rotary evaporators for solvent/oil recovery
Front-end processing of raw materials (e.g. weighing, cleaning, etc.)
Preparation of extraction equipment and processing workspaces
Cleaning and sterilizing of laboratory equipment
Live close to the extraction facility in Sacramento, CA, and be there 5 days a week.
Proof of 1+ years extraction experience. We are not hiring someone who wants to get into the game.
College degree (Bachelors at a minimum)
Great written and oral communication skills
List of equipment you have extracted with and your SOPs
3 industry references upon request (Alex’s mom does not count)
Compensation: $20/hr ($42k/year)
Interview process: in two weeks we will get back to you either yes or no. The 1st interview will be a facetime with Jonathan. The second interview will be with the team at the facility, the third interview will be at a dive bar…
Send resumes with a cover letter to: Jonathan@totaleaf.com